Selling handicrafts online allows artisans to reach customers beyond local markets. Bangladesh has a rich tradition of handmade products like pottery, jute items, woven baskets, embroidered textiles, and jewelry.
Small business owners can use e-commerce platforms, social media, and online marketplaces to sell their products safely and legally. This guide explains step by step how to start and grow a handicraft e-commerce business.
Step 1: Choose Your Products for Online Selling
• Select high-quality and unique handicrafts
• Focus on items that are easy to package and ship
• Check which products have local or international demand
Example: Handmade jute bags or embroidered textiles sell well online because they are lightweight, attractive, and durable.
Step 2: Take Good Product Photos
• Clear, bright, and attractive photos help buyers
• Show multiple angles of the product
• Add close-up images for details and texture
• Simple smartphone photos with good lighting can work initially
Tip: Use a plain background to make products look professional.
Step 3: Write Product Descriptions
• Write clear, simple, and honest descriptions
• Mention:
- Product size and color
- Material used
- Handmade or eco-friendly features
- Price and shipping info
Tip: Use short sentences and highlight unique features.
Step 4: Choose Online Selling Platforms
• Options include:
- Local e-commerce platforms: Daraz, Evaly, Chaldal, AjkerDeal
- International marketplaces: Etsy, Amazon Handmade
- Social media: Facebook Shop, Instagram Shopping
• Consider your target customers and shipping ability
Tip: Start small on 1-2 platforms and expand later.
Step 5: Set Prices and Manage Payments
• Include cost of materials, labor, packaging, and shipping
• Check competitor prices online
• Use digital payment methods: bKash, Nagad, Rocket, or bank transfer
• Offer safe and easy payment options for customers
Tip: Keep prices reasonable but cover all costs and profit margin.
Step 6: Pack and Ship Products Safely
• Use sturdy boxes, bubble wrap, or cloth for fragile items
• Label products clearly with address and contact number
• Work with trusted courier services for fast and safe delivery
Tip: Good packaging builds trust and reduces product damage.
Step 7: Promote Your Products Online
• Use social media ads, posts, and videos to attract customers
• Share behind-the-scenes of handicraft making to engage buyers
• Ask satisfied customers to leave reviews
• Collaborate with local or online influencers to reach more audience
Tip: Consistent promotion increases visibility and sales over time.
Step 8: Maintain Customer Service
• Respond quickly to inquiries
• Solve complaints politely and efficiently
• Offer updates on shipping and delivery
• Ensure customer satisfaction to get repeat buyers
Tip: Good service leads to positive reviews and more sales.
Current Opportunities for Handicraft SMEs
• Rising demand for eco-friendly and handmade products online
• International buyers are interested in authentic Bangladeshi handicrafts
• Low-cost digital platforms allow small artisans to sell from home
• Government and SME Foundation offer training and support for handicrafts
Common Challenges
• Lack of digital skills to sell online
• Shipping fragile products safely
• Managing payments and order tracking
• High competition online
• Consistency in product quality
Helpful Resources
• SME Foundation – Handicraft E-Commerce Support: https://smef.gov.bd
• Department of Handicrafts & Cottage Industry: http://www.handicraft.gov.bd
• Local NGOs and artisan training centers
• E-commerce platform help centers (Daraz, Etsy, etc.)
Final Advice for Handicraft Entrepreneurs
• Start with a small range of products
• Focus on quality, attractive photos, and honest descriptions
• Use trusted platforms and payment methods
• Promote your products consistently online
• Keep improving packaging, shipping, and customer service
• Seek guidance from SME Foundation or e-commerce experts
By following these steps, handicraft SMEs can sell products online successfully, reach more customers, and increase their income while keeping operations simple and professional.